The long-awaited news is here: Drôle de Monsieur has chosen the vibrant heart of Paris, the Marais, for its latest store. A boutique where elegance, originality, and refinement converge to create a true fashion paradise.
A creative legacy
Founded in 2014 by two visionary men from Dijon, Drôle de Monsieur quickly climbed the ranks of success with its iconic slogan "Not in Paris Madame," now proudly displayed on tote bags, t-shirts and caps.
Maxime and Dany, the brains behind this bold brand, have always aimed to show that talent isn't confined to major cities like Paris. Their collaboration with worldwide artists illustrates this pursuit of diversity and creativity beyond the beaten path.
An Ode to Past Decades
The creative essence of Drôle de Monsieur draws deeply from the 70s and 90s. Garments adorned with bold prints and daring patterns evoke the creators' childhood, influenced by the rise of rap and hip-hop in France.
A Unique Boutique Experience
The boutique itself is an experience in its own right. Immerse yourself in the timeless atmosphere of a grand hotel lounge. Wood paneling, velvet tapestries, golden brass, and marble...
Each element is meticulously chosen to create an ambiance blending lifestyle and fashion. The grand bar, adorned with crystal bottles, transports you to a Gatsby-like setting, intimate and warm.
This space skillfully merges Art Deco and 90s street culture. The creators have personally selected each item, combining contemporary designer furniture with vintage pieces, such as vinyl records by Stevie Wonder, Miles Davis, Lunatic, or Charles Aznavour. A portrait of Mike Tyson and a pair of vintage Adidas roller skates harmoniously fit into this environment.
Revamped Retro Style
The clothing, with its retro airs and houndstooth, corduroy, or tartan patterns, integrates perfectly into this universe, blending the codes of the past and present with flair.
Fashion at a Crossroads
Drôle de Monsieur's collections pay homage to sportswear, from skateboarding and breakdancing to tennis and golf, all with a modern French twist. The brand defines itself as "a love letter to the streets and all that they embody, a space for youth expression, a place of dreams, energy, and ambition."
With the opening of this boutique in the Marais, Drôle de Monsieur offers Parisians and visitors an immersive experience in its unique universe, where fashion and lifestyle come together to create an exceptional shopping experience. A must-visit spot for fashion enthusiasts seeking originality and style.
